Process
The Process
We designed the interface and the animations for the unboxing, and developed the AR experience. At the time this different from previous AR unboxing experiences due to it leveraging open-source computer vision libraries to deploy AR to the web (8thWall), as opposed to requiring an app download and using integrated native AR. Because of this, more people could access the experience and the virtual unboxing was more accessible. This was a first-of-its-kind WebAR experience that leveraged ARToolkit and Three JS. Users could launch the experience and view the sneaker in augmented reality using just a standard web browser.
Results
As a result, we saw a 63% flow completion rate and allowed it to reach over 120 countries and 110 million views. Additionally, the experience saw a very low bounce rate, of just under 5%.
Awards:
Services
Augmented Reality
Campaign Strategy
Marketing Asset Execution
All Works
