Lockheed Martin
Lockheed Martin
Lockheed Martin
Space is not a destination. Or a tourist attraction. Or a delivery route. Space is a place to do. It’s an unlimited resource of untapped potential, and Lockheed Martin is developing the innovations and technology the world needs to unlock its possibilities. But when it comes to unlocking the universe, we need the brightest minds to help us do it. So, to go about finding the rising stars in the world of engineering, McCann NY and Lockheed Martin created the ultimate test: a challenge box. But not just any box. A 14-foot tall, mysterious inky-black monolith that can only be unlocked if you’re able to solve one of the world’s most impossible aerospace equations. In fact, the exact equation was a problem Lockheed Martin engineers had to solve for a real-world satellite mission. Lockheed Martin is bringing the box to some of the top engineering schools in America, starting with Virginia Tech. We’ll challenge students to see if they have the space skills it takes to unlock the box, and earn themselves the chance for a future at Lockheed Martin. But what exactly will they be unlocking? The universe. Inside, the winner will experience a 360-degree audio/visual journey though the stars, culminating with a grand prize and possibility of a job at Lockheed Martin where they can unlock the unknown on a daily basis.
Space is not a destination. Or a tourist attraction. Or a delivery route. Space is a place to do. It’s an unlimited resource of untapped potential, and Lockheed Martin is developing the innovations and technology the world needs to unlock its possibilities. But when it comes to unlocking the universe, we need the brightest minds to help us do it. So, to go about finding the rising stars in the world of engineering, McCann NY and Lockheed Martin created the ultimate test: a challenge box. But not just any box. A 14-foot tall, mysterious inky-black monolith that can only be unlocked if you’re able to solve one of the world’s most impossible aerospace equations. In fact, the exact equation was a problem Lockheed Martin engineers had to solve for a real-world satellite mission. Lockheed Martin is bringing the box to some of the top engineering schools in America, starting with Virginia Tech. We’ll challenge students to see if they have the space skills it takes to unlock the box, and earn themselves the chance for a future at Lockheed Martin. But what exactly will they be unlocking? The universe. Inside, the winner will experience a 360-degree audio/visual journey though the stars, culminating with a grand prize and possibility of a job at Lockheed Martin where they can unlock the unknown on a daily basis.
Space is not a destination. Or a tourist attraction. Or a delivery route. Space is a place to do. It’s an unlimited resource of untapped potential, and Lockheed Martin is developing the innovations and technology the world needs to unlock its possibilities. But when it comes to unlocking the universe, we need the brightest minds to help us do it. So, to go about finding the rising stars in the world of engineering, McCann NY and Lockheed Martin created the ultimate test: a challenge box. But not just any box. A 14-foot tall, mysterious inky-black monolith that can only be unlocked if you’re able to solve one of the world’s most impossible aerospace equations. In fact, the exact equation was a problem Lockheed Martin engineers had to solve for a real-world satellite mission. Lockheed Martin is bringing the box to some of the top engineering schools in America, starting with Virginia Tech. We’ll challenge students to see if they have the space skills it takes to unlock the box, and earn themselves the chance for a future at Lockheed Martin. But what exactly will they be unlocking? The universe. Inside, the winner will experience a 360-degree audio/visual journey though the stars, culminating with a grand prize and possibility of a job at Lockheed Martin where they can unlock the unknown on a daily basis.
Process
The client's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable practices. Objectives included increasing brand awareness and driving customer engagement.
Our approach was to create a brand identity that communicated Green Wave's values of sustainability, innovation, and authenticity. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.
Services
Experience Strategy
Experience Design
VFX
All Works
