Challenges

Understanding the mathematics of 3D space is a learning curve in itself, but creating an experience accessible in a browser, as opposed to a native mobile application, makes things even more difficult with issues like sensor permissions and browser compatibility.
Adding light sources to a scene requires a careful balance between the existing, real-life lighting observed by the camera and computed lighting that best accentuates the highlights and shadows of the models in the AR scene. This challenge was multiplied tenfold as we created specific lighting setups to complement each unique shoe model. The material of each model was a major consideration; a shoe with a soft, quilted insole and white leather straps needed soft, glowing illumination, whereas a black patent leather boot needed bright point lights that played off the glossy reflectivity of the material. The end result was an experience that tailors to each model, allowing users to see each one in its best light.

When we started on the second KHAITE experience, we ran up against challenges that came with showcasing an entire clothing line. KHAITE is a premium brand which places a lot of emphasis on the quality and texture of the materials for their garments and accessories. WebAR is a resource constrained medium, meaning lower-file sizes and compression are required. Capturing 4K, high framerate and high-quality assets for delivery via the web is a challenge. Involving models and movement increases the difficulty of capturing high quality assets. Thankfully, we were able to get incredibly high quality green screen footage enabling the quality of the looks to shine through.

Impact

PreFALL IMPACT 

> 4 minute session duration
+400% increase in sales
16 Looks Average Explored Per User

SS 21 Impact

+ 300% KHAITE newsletter subscribers
+ 212% increase in customer cart size
+ 25% of purchases made by net new customers